October 16, 2007

ECB Inks First Marketing Deal

This is sports-related because Gatorade is an important part of the athlete's hydration routine.


J-Red is proud to announce, on behalf of all of us at ECB, that we have inked our first cross-promotional sponsorship deal with Gatorade. Gatorade will be releasing an entire line of flavors based on the personalities of the contributors, beginning with me in November 2007.

The first flavor, Reddish Blast, will be a fruit punchy concoction. In early testing, female customers age 18 to 27 most enjoyed the sweet and tangy taste. The bottle, shown below, is in shadow because Gatorade did not want to reveal it's new, innovative, labeling and branding for the exciting product.
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The other three flavors should roll out early in 2008. Gatorade is using ECB as an opportunity to try out their new, palm-sized bottles with those new tastes.

I'd like to also expressly dispel the rumors that Gatorade's failed Arctic Blast bottle, characterized by a more restrictive and narrow mouth, was inspired by the three wives of ECB contributors.

11 Responses:

"ben" said...

Was it the mouth, or just the fact that it was fri--, um, cold?

Jeremy said...

Wow. And Ben, you are the UVA fan in sheep's clothing. What say you about my contention that UVA is a paper tiger. Also, on a neutral field, Maryland beats Michigan this year. Discuss. Hell, draft a guest post analyzing it and I'll post it and attribute it to you.

"ben" said...

When I was a Virginia tax payer, I saw no reason to be anti-UVA. And I keep telling you, though I am a native Marylander and a quasi-Maryland fan, I have a special bond with UVA.

I am from the arrogant, rich, smart school and have to listen to the other school whine about how their academics are good too, and even though they riot after basketball victories, the fan base is still a better quality of people as compared to the arrogant, rich people.

But obviously UVA's football team stinks. As for your other comment...

"ben" said...

As down as I have been on Michigan this year, Michigan doesn't need no stinking neutral field to beat Maryland. Michigan would win at Byrd.

Of course, it's easy for me to say that since they are not playing each other and they are not even facing any of the same teams.

However, Maryland is not running a five-wide receiver set with QB draws even with a healthy Steffy. Michigan stuffs the run.

And if Hart is healthy in this phantom game, then it's not even close.

Jeremy said...

Darius Heyward Bey
Isaiah Williams
Danny Oquendo
Jason Goode
Joey Haynos

We could easily throw an empty backfield out there with three speedster WRs and two giant TEs with great hands. I fear you underestimate us from not seeing us on national TV except for the West Virginia game when Steffy was still at QB and Fridge was gunshy.

J-Red said...

I'm not going to pretend Maryland would beat Michigan on any field.

"ben" said...

Jeremy, you COULD throw a five-wide set out there. And Lloyd Carr COULD throw on first down.

Point is, it doesn't happen.

"ben" said...

And just a preemptive strike:

In case Fridge was running that Oregon style offense and I missed it, I hope you have a QB running this offense who can really run.

Northwestern and Purdue both run the spread. Purdue has good WRs and was putting 40 points on bad teams.

Michigan stopped them both pretty easily because Bacher and Painter don't run like Dennis Dixon.

Jeremy said...

We'll just have to take this battle up on NCAA Football on Playstation. I'll beat you the same way I did when I played as a D-II team and I took you down with you playing as Texas at home.

J-Red said...

If one of you suckers wants to try your hand against me at NCAA Football 08, I'd be happy to show you what Lattimore going for 450 looks like. I'll throw in two Heyward-Bey rushing TDs just for fun.

"ben" said...

First of all, I thought I beat you with San Jose State when you were Texas.

Secondly, if you want to prove Michigan can be beaten by a IAA school on PlayStation, it was already proven in real life.

Summer is here and there's never been a better time to try your hand at online sports betting. Place your bets on your favorite horse with horse racing or even try your luck with your favorite football team. Enjoying sport is just a click away!